Hammers and Keys

​YAMAHA

YAMAHA

Private Concert
​Yamaha x Montblanc

Yamaha expanded to the Chinese market in 1985, making them the first foreign music instrument company in China. Yamaha is well-positioned as a high-end brand with great history.

 

In recent years, most of the Chinese immigrants in Canada are from higher social classes, and music education for this group of people is important. This makes Yamaha their first choice when it comes to purchasing musical instruments. This makes Yamaha’s sales in Canada increased significantly because of the Chinese population.

Goal

Strengthen Yamaha’s high-end market position in the Chinese community.

Analysis

For the musical instrument industry in the high-end brand position, we suggested Yamaha reach their marketing goal via experience marketing.

 

Because of the high marketing cost in experience marketing, we combined the characteristics of Chinese culture and decided to influence more target audiences through the most high-end and the most influential Chinese group to ensure influence on a bigger scale.

 

Event Format:

Private concert, bring a high-end experience to a small private music concert.

 

Event location:

Through resources in the Chinese community, we were able to host the event in a 20 million dollar house.

 

Performance

The top musician in Toronto + Yamaha’s high-end musical instruments (total value over 1 million)

 

Decoration

Customized decoration including dessert, furnishings, napkins, etc. 

281652665963_.pic.jpg
IMG_8768.JPG
321652666011_.pic.jpg
271652665949_.pic.jpg
301652665985_.pic.jpg

The Approach

  • Influencer Marketing

  • Content Production

  • Email Promotion

  • Web Development

  • PR Strategy

  • Event Photography

  • Offline Event Plan and Organize

  • Social Media Ads

  • Social Media Management

291652665976_.pic.jpg
shutterstock_499233313_edited.jpg

WE CARE
ABOUT RESULTS

90+

10,000+

$200k+

Influencers participated

Views

Revenue Boost

​THE DATA COMES FROM
MONET MARKETING AUTOMATION SYSTEM