Yamaha x Montblanc
Yamaha expanded to the Chinese market in 1985, making them the first foreign music instrument company in China. Yamaha is well-positioned as a high-end brand with great history.
In recent years, most of the Chinese immigrants in Canada are from higher social classes, and music education for this group of people is important. This makes Yamaha their first choice when it comes to purchasing musical instruments. This makes Yamaha’s sales in Canada increased significantly because of the Chinese population.
Strengthen Yamaha’s high-end market position in the Chinese community.
For the musical instrument industry in the high-end brand position, we suggested Yamaha reach their marketing goal via experience marketing.
Because of the high marketing cost in experience marketing, we combined the characteristics of Chinese culture and decided to influence more target audiences through the most high-end and the most influential Chinese group to ensure influence on a bigger scale.
Private concert, bring a high-end experience to a small private music concert.
Through resources in the Chinese community, we were able to host the event in a 20 million dollar house.
The top musician in Toronto + Yamaha’s high-end musical instruments (total value over 1 million)
Customized decoration including dessert, furnishings, napkins, etc.
Offline Event Plan and Organize
Social Media Ads
Social Media Management