mo-net
[ moh-net ]
Through cultural symbols, we convey the core of culture.
Our portfolio seamlessly combines top talent, creative excellence, advanced technology, and innovative solutions to meet our clients' diverse needs. We provide a comprehensive range of services—including integrated marketing campaigns, creative design, media buying, digital advertising strategies, event execution, social media management, and influencer marketing—to help brands succeed in multicultural markets.
Our Mission
Connecting brands with culture to make cross-cultural marketing deeper, more precise, and truly resonant.
Culture is not static—it continually evolves through interaction and dissemination. Many brands in cross-cultural marketing tend to remain at the level of superficial cultural symbols, like red envelopes during Lunar New Year, lion dances, cherry blossoms, sushi, or K-POP. However, brands that truly achieve long-lasting impact understand how to look beyond these symbols and grasp deeper cultural logic. Monet Marketing’s vision is to help brands rise above the surface, truly understand and integrate into the cultural context of their target market, and create brand experiences that resonate on an emotional level.
Our Values
Cultural symbols are bridges, but cultural understanding is the foundation.
Brand messages can be effectively communicated across different cultures only by truly grasping the underlying cultural logic.
Marketing isn’t just about communication—it’s about cultural interaction.
A successful brand doesn’t simply get consumers to “notice” it; it helps them embrace its values.
The distance between a brand and its market isn’t geographic—it’s about cultural resonance.
Through precise market strategies and cultural insights, we help brands find the most natural expression so that cross-cultural marketing is more than mere translation—genuine local growth.
01
Deep Insights
Leveraging years of localized marketing experience, we’ve developed a profound understanding of U.S. and Canada market dynamics merged with Asian cultural backgrounds. This cross-cultural insight enables us to craft strategies that truly resonate with local audiences, avoid cultural pitfalls, and ensure effective message delivery.
02
Expert Team
Our core team members are spread across the U.S., Canada, and mainland China. They not only have hands-on experience in the North American market but also possess strong familiarity with Asian cultural contexts. Equipped with multi-language capabilities, we engage target audiences in their own cultural and linguistic domains. From conceptual planning to on-the-ground execution, we deliver comprehensive solutions that span both digital and offline channels.
03
Market Resources
Our localized team and extensive experience have given us broad partnerships and points of contact across various industries in the U.S. and Canada, allowing us to offer diverse outreach methods. This adaptability meets the needs of brands at different stages of growth and targets a range of consumer segments.
04
Results-Oriented
Monet focus on measurable outcomes and performance. We believe the value of marketing lies in delivering tangible growth and returns for our clients. From strategic planning to execution, we set clear KPIs and ROI targets to ensure every project achieves verifiable success.
PEOPLE
Our dynamic team of skilled professionals is committed to delivering exceptional results. From strategists to creatives, each member brings a wealth of unique skills and perspectives, fostering an environment of continuous learning and innovation. With our diverse backgrounds, we prioritize understanding and respecting the cultural intricacies of our clients, ensuring every project is customized to meet their specific needs.
Zach
CEO & Founder
Jim
AD
Kelly
BD Specialist
Alex
Marketing Coordinator
Stephanie
BD Director & Partner
Wendy
Designer
Raylene
Digital Specialist
Nadia
Client Strategy & Success Manager
Lara
Marketing Specilist
Tete
BD Specialist
Sheryl
Client Strategy & Success Manager
Pele
BD Specialist
Leah
Marketing Coordinator
CLIENTS
We are dedicated to making a positive impact. Through our social responsibility initiatives, we actively support local communities, promote sustainability, and invest in educational programs. Our pride comes from contributing to causes that create meaningful change, cultivating a more inclusive and diverse society.
