CASES
CASE STUDIES
T&T Supermarket
Public Relations (PR) | Content Production |
Offline Event Planning | Social Media Campaign Management | Performance Tracking & Reporting
To support T&T Supermarket's San Jose expansion, we developed a localized experiential campaign that generated buzz, increased foot traffic, and introduced the brand's playful identity to a new audience.
Driving Foot Traffic and Brand Awareness for T&T Supermarket Through an Experiential Marketing Campaign
Challenge / Opportunity
As T&T Supermarket prepared to expand its presence in San Jose, the brand needed a high-visibility, localized activation to build anticipation and engage the community. The challenge was to create an interactive, foot-traffic-driving experience in a premium retail environment (Santana Row) that would introduce the brand's playful identity to new audiences while encouraging immediate social sharing and participation.
Solution
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Interactive Gaming: A large-scale "Drop to Win" game board offering guaranteed prizes, incentivizing immediate engagement.
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Social Content Capture: A dedicated photobooth area featuring an oversized branded shopping-bag backdrop and playful, larger-than-life food props.
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Localized Merchandising: A giveaway strategy featuring custom items, including limited-edition San Jose-branded fridge magnets, branded tote bags, and mascot merchandise.
Result
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1000+ visitors
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1M+ impressions
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successfully established a strong, playful brand presence for T&T Supermarket
