CASES
CASE STUDIES
POP MART
Visual Planning & Creative Direction | On-Site Photography & Videography | Content Production | Offline Activity Coordination
We supported POP MART’s new store opening through visual planning and on-site execution, delivering cohesive in-store visuals and high-quality photo and video assets. By focusing on immersive, character-driven storytelling, the project reinforced POP MART’s collectible culture and youthful brand identity.
Supporting POP MART New Store Opening Through Visual Planning and On-Site Execution
Project Background
To support the opening of a new POP MART retail location, the brand aimed to create a visually engaging in-store atmosphere and capture high-quality content that reflected POP MART’s collectible-driven identity and youthful brand tone.
Monet Marketing was engaged to provide visual planning, on-site photography and videography, and offline activity coordination, ensuring the opening experience was both visually cohesive and smoothly executed.
Objectives
-
Establish a strong visual presence for the new store opening
-
Capture brand-aligned content for future marketing and social use
-
Support smooth execution of offline opening-day activities
-
Ensure consistency between in-store experience and brand aesthetics
Strategy
Visual-First Creative Approach:
POP MART’s brand is rooted in design, characters, and collectible culture. Our approach prioritized:
-
Clean, character-focused visual compositions
-
Highlighting product displays, blind box walls, and in-store details
-
Creating content that communicates excitement, discovery, and playfulness
Rather than focusing on promotional messaging, the emphasis was on immersive visuals and atmosphere, allowing the products and space to speak for themselves.
Execution
Visual Planning & Production:
Monet Marketing handled:
-
Pre-opening visual planning and shot list development
-
On-site photography and video capture during store opening
-
Detail shots of products, displays, and customer interactions
-
Wide-angle shots showcasing overall store layout and opening-day energy
All content was produced with future multi-platform usage in mind, including social media, marketing materials, and internal brand assets.
Outcome
The new store opening successfully delivered a strong visual impression and a well-organized offline experience. The content captured during the activation provided POP MART with a set of high-quality visual assets that aligned with the brand’s collectible culture and retail identity.
The project demonstrated the value of combining creative planning with on-the-ground execution, especially for retail launches where atmosphere, timing, and visual storytelling are equally important.