CASES
CASE STUDIES
JisuLife
Experiential Marketing | Brand Activation | Influencer Marketing | Content Production | Event Planning & Execution | Social Media Campaign Management | Performance Tracking & Reporting
Through a FIFA-themed experiential activation, we helped JISULIFE increase brand visibility, encourage hands-on product trials, and drive purchase consideration by connecting with consumers in an engaging live event environment.
Driving Brand Awareness and Retail Conversions for JISULIFE Through an Experiential FIFA Watch Party
Challenge / Opportunity
JISULIFE needed to drive brand exposure, product trial, and Walmart purchase conversions within a single live event — using the energy of a FIFA watch party to put their cooling fans in the hands of real consumers.
Solution
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Build awareness of JISULIFE through a FIFA-themed watch party
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Encourage hands-on trials of JISULIFE cooling fans at the event
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Connect with consumers through an engaging live brand experience
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Drive purchase consideration and support Walmart conversions
Result
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600+ live guests
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600+ products distributed
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200+ email signups
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500+ new followers
