Clothing Store in the Mall

Holt Renfrew

Holt Renfrew

HR x The Westin x Yamaha

Long-term goal

Taking advantage of Mississauga to attract customers from Oakville, Burlington, Hamilton and other cities around Mississauga is the long-term strategy for HR Square One. Off-line events are just a starting point by now; great attention will be paid to multiple platforms and customized media products.

Customer Segmentation

  • Chinese Immigration

  • International Students 

On-site Decoration and Interaction Activities 

  • Using traditional Chinese clothing “HAN FU” as the decoration features

  • Exhibit photography works from Dr. Huang

  • Exhibit traditional Chinese paintings from famous artists

Special interaction content #1: Yamaha piano performance

Special interaction content #2: Traditional Chinese Instrument

Luxury cars exhibition

Luxury jeweler  exhibition

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Problem

The brand popularity for HR Square One is relatively low among the Chinese Canadian community, instead of shopping here, people drive far away to Yorkdale.

Solution

Organizing high-end customized fashion purchasing events and making the pre-event content compelling and the deliverable is valuable and beneficial for HR Square One. 

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The Approach

  • Influencer Marketing

  • Content Production

  • Email Promotion

  • Web Development

  • PR Strategy

  • Event Photography

  • Offline Event Plan and Organize

  • Social Media Ads

  • Social Media Management

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WE CARE
ABOUT RESULTS

500+

16,900+

560%+

VIP participated

Views

Revenue Boost

​THE DATA COMES FROM
MONET MARKETING AUTOMATION SYSTEM