CASES
CASE STUDIES
Hisense:
North America Full-Funnel Growth Strategy
Through a strategic triad of campaigns—Upgrade Season, 100" U7 Launch, and Black Friday— we delivered a masterclass in localized storytelling, connecting Hisense with millions of American consumers.
Full-Funnel Influencer Strategy | Influencer Marketing | Content Strategy & Production | O2O Campaign Activation | Retail & Conversion Support | Campaign Strategy & Execution
From "Awareness" to "Action": How We Ignited Hisense's Growth in the US Market
The Challenge:
In the highly competitive North American electronics market, Hisense needed to transcend the "budget" label. The goal was to build genuine brand trust, drive emotional connection during key sales cycles (Black Friday, Sports Seasons), and demonstrate product superiority in the large-screen segment.
Our Solution:
A Full-Funnel Influencer Ecosystem We moved beyond simple product placement to create an organic content ecosystem:
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Emotional Hook: Leveraging the "Upgrade Season" concept to trigger replacement needs.
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O2O Experience: merging offline local events (bars/sports) with online amplification.
Tech Authority: Utilizing Tier-1 tech creators for deep-dive reviews to validate performance.
Campaign Highlights
Phase 1: Upgrade Season – The Viral Spark
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Objective: Trigger the desire to replace old TVs by tapping into consumer emotions.
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Strategy:
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YouTube: Collaborated with Tier-1 Tech influencers (e.g., ToastyBros) for authentic "In-Store Tours + Unboxing" at Best Buy, validating the retail presence.
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Instagram: Launched the "Upgrade Challenge" using creative AI Emojis to visualize the "old vs. new" contrast, driving high user participation.
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Phase 2: U7 100" Project – The O2O Experience
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Objective: Dominate the "Big Screen" conversation during the sports season (Miami focus).
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Strategy:
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Offline: Partnered with local bars in Miami to install 100-inch TVs, creating an immersive "Stadium at Home" vibe.
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Online: Activated local news and foodie influencers for geo-targeted buzz, followed by tech unboxings to sustain heat.
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Phase 3: Black Friday – The Conversion Push
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Objective: Drive purchase decisions during the most critical retail holiday.
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Strategy: "IG for Hype, YouTube for Trust."
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Instagram: Kickstarted momentum with a "Giveaway" hosted by gaming influencers to capture attention.
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YouTube: Followed up with deep-dive unboxings showcasing specific features like the "Game Bar," including direct purchase links to close the loop.
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