CASES
Hiossen
Hiossen, the world’s third-largest dental implant brand, offers specialized medical products for hospitals and medical and dental clinics. The brand serves a clearly defined target clientele with high-value products. Following market research, we focused on moving customers from awareness to action through effective communication about Hiossen’s products.
Breaking into the Local Market
4 Channels, 3 Products, 2 Languages
We launched 24 versions of the landing page, combined with 13 campaigns and various embedded forms that corresponded to different customer needs. To achieve the highest efficiency of advertising, each ad campaign was individualized with messages directed to its matching webpage.
In addition, sales lead management was implemented through MMAS, which turned the collected customer information into meaningful data. Customers were automatically labeled and categorized by the system, so the sales team could better identify their needs and make targeted contacts based on their behavior.
The Approach
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Content Production
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Email Promotion
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Web Development
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Digital Marketing Strategy
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SEM/PPC
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Social Media Ads
