Hiossen, the world’s third-biggest leading brand of the dental implants, features specialized medical products for hospitals, medical and dental clinics. The brand serves a relatively defined target clientele at a lofty transaction price per unit. After market research, we have landed the focus on moving customers from awareness to action via effective communications about Hiossen’s products.
Breaking into the Local Market
4 Channels, 3 Products, 2 Languages
We launched 24 versions of the landing page, combined with 13 campaigns and various embedded forms that corresponded to different customer needs. To achieve the highest efficiency of advertising, each ad campaign was individualized with messages directed to its matching webpage.
In addition, sales lead management was implemented through MMAS, which turned the collected customer information into meaningful data. Customers were automatically labeled and categorized by the system, so the sales team could better identify their needs and make targeted contacts based on their behavior.
Digital Marketing Strategy
Social Media Ads