Haidilao is a Chinese hot pot chain restaurant that has rapidly expanded in Canada due to its outstanding corporate culture and high-quality service. As a service-oriented enterprise, the importance of private domain traffic is self-evident. Therefore, we helped Haidilao promote its birthday event, allowing old customers to register as members and establish multi-channel connections with the brand.
Targeted Exposure of High-Quality Content, Combining In-Store Activities with Online Promotion, and Emphasizing the Importance of Membership.
We selected a group of influential bloggers in the food and beverage industry on Xiaohongshu (RED). Through their promotion and recommendation, we let more people know about Haidilao's birthday event and encouraged them to register as members to receive exclusive benefits.
We combined in-store activities with online promotion to expand the reach and impact of the event. In-store activities attracted more customers and encouraged them to become members. At the same time, we used influential bloggers on RED for online promotion.
We emphasized the benefits of becoming a member, including exclusive discounts. By highlighting the value of membership, we attracted more customers to register and become loyal members of Haidilao.