CASES
CASE STUDIES
DJI
Public Relations (PR) | Influencer Marketing | Content Production | Social Media Content Distribution | Campaign Strategy & Execution
Driving Awareness for DJI Osmo Action 5 Pro at Costco Through Niche Influencers
We partnered with DJI to drive awareness for the Osmo Action 5 Pro launch at Costco through a niche influencer strategy. By collaborating with micro- and mid-tier creators in outdoor, travel, and photography communities, we delivered authentic, creator-led content that showcased real-world use cases. Leveraging Instagram Reels for maximum discovery, the campaign effectively communicated retail availability, built consumer trust, and strengthened product consideration among highly relevant audiences.
Challenge / Opportunity
With the launch of DJI Osmo Action 5 Pro at Costco, DJI aimed to efficiently communicate product availability while reinforcing its positioning as a high-performance action camera for outdoor and creative use. The key objectives were to:
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Announce Costco availability of Osmo Action 5 Pro to relevant audiences
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Reach consumers interested in outdoor activities, travel, and photography
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Build trust and consideration through authentic creator-led content
Strategy
Monet Marketing developed a niche influencer strategy focused on credibility, relevance, and content quality rather than mass reach.
Niche Influencer Selection:
We partnered with micro- to mid-tier Instagram creators
(6K–21K followers) across highly relevant verticals, including:
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Outdoor & Lifestyle
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Photography & Videography
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Adventure & Travel
These creators maintain strong engagement within their communities, making them ideal for delivering product and retail availability messaging in a natural, non-intrusive way.
Execution
Authentic Content Creation:
Creators produced short-form content showcasing real-world usage of the DJI Osmo Action 5 Pro in outdoor and creative environments.
Key content elements included:
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Demonstrations of image quality, stabilization, and portability
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Real-life shooting scenarios aligned with each creator’s niche
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Clear messaging that DJI Osmo Action 5 Pro is now available at Costco
Key Insights
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Niche influencers are highly effective for retail availability announcements, especially within enthusiastdriven categories
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Micro and mid-tier creators deliver strong engagement and authenticity, outperforming broader influencer approaches for product awareness
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Contextual, experience-based content helps consumers connect the product to real use cases and purchasing intent