CASES
CASE STUDIES
Chagee
Influencer Marketing | Content Production | Creator Strategy & Campaign Planning | Social Media Campaign Execution
We partnered with CHAGEE to support its U.S. market entry through a cross-platform influencer campaign designed to drive in-store visits. By activating a diverse mix of creators across TikTok and Instagram, we translated social discovery into real-world momentum and positioned CHAGEE as a culturally relevant, aspirational tea brand among Gen Z audiences.
Leveraged Influencers to Drive In-Store Visits
Challenge / Opportunity
As a premium Chinese tea brand entering the U.S. market for the first time, CHAGEE faced
The challenge of building brand awareness from zero—among Gen Z audiences unfamiliar
with its heritage, and within a saturated beverage landscape dominated by local and
Western chains.
Solutions
We executed a cross-platform influencer campaign leveraging 40 diverse creators across
TikTok and Instagram. Our approach:
Positioned the brand as a lifestyle symbol via fashion, food, and daily-vlog content
Activated multicultural voices to localize storytelling and reach non-overlapping audience
circles
Created share-worthy “first sip” moments through aesthetic product visuals and real-time
in-store discovery
Balanced macro, mid, and micro creators to optimize reach, depth, and authenticity
Results
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2.19M+ views, 2.94M+ IG impressions, and 51K+ engagements
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6,889 shares, signalling strong organic buzz and peer-to-peer traction
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Positioned CHAGEE as a relevant, aspirational brand among U.S. Gen Z audiences—
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turning social hype into in-store momentum.